Surfing is one of the most exciting sports in the world that can be enjoyed almost all year round (depending on the state that you live in) but for many surf shop owners they may feel like their shop is stuck on a desert island if they are not doing any marketing for their business.
Surfers love free stuff and wonâ€™t hesitate to use something that they have been given for free. To succeed with freebies you should choose a promotional item that any surfer who comes to your store would want to use every day like hats, sunglasses, duffel bags, t-shirts, flip flops and shorts. Itâ€™s also a great idea to create a cool logo and have stickers printed up with your logo, business name and website address because anytime someone sees one of your stickers they will see your website address and check out your products.
After spending another day out in the water the first thing that every surfer wants to do is eat thatâ€™s why you should meet with business owners who own restaurants within a ten mile radius of the beach and set up a cross promotion with them where you will place their fliers or business cards in your surf shop in exchange for them placing your advertisements or business cards in their restaurant.
Become a Sponsor
Every beach town in the United States has special days for beach clean-up and events for sporting events like volleyball or over the line. To become well known in your community start sponsoring these days or events and more people will become aware of your business plus see you as someone they want to do business with.
Another great way to generate more business for your surf shop is to start offering free surf lessons to people who qualify or free surf camps. These teaching opportunities will give you the ability to establish yourself as a surfing expert in your community and someone that people who are interested in learning how to surf will want to know.
Interested in guerrilla marketing ideas that will help your business?